the urban prospector

Searching for Golden Opportunities in America's Cities


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Downtown Development Lessons from Jersey City

As I’ve said before, I feel that the prospects for renewed development in downtown Newark are fairly high. This wouldn’t be the first city in New Jersey to go through a period of massive development in recent times. Two PATH Train stops to the East is Jersey City. Here, on land previously dominated by rail yards serving New York City, new towers have been going up. While there are some developments that do very well in terms of creating a pedestrian friendly public realm, the buildings along Christopher Columbus Drive unfortunately do not. If Newark is not careful, developers may repeat these mistakes. Unfortunately many of these mistakes will leave a multi-decade legacy. Newark cannot afford to make such costly mistakes. From my walks around this area, I think there are four lessons that can be learned from these developments. These lessons can be applied in Newark and any other urban area.

Buildings should front directly on to pedestrian space

One Evertrust Plaza does its best to keep people away by being set back from the street and separated by a fence.

One Evertrust Plaza does its best to keep people away by being set back from the street and separated by a fence.

One Evertrust Plaza at the corner of Christopher Columbus Drive and Washington Street is a great example of this problem. The 17 story high-rise is┬áseparated from the street by large swaths of grass, some parking and what appears to be a 5 foot tall fence. Fortunately this building does not include parking underneath. If that was the case, the pedestrian entrance would be largely ornamental. An entire block in this┬ásuperbly transit accessible neighborhood is completely devoid of street activities. It is possible to cut this building some slack; it was built in 1986, at a time where the developers can claim they didn’t know any better. Ultimately, the one message that One Evertrust Plaza gets across is, “Stay away!” Fortunately, this appears to be a correctable mistake. The first floor of the high-rise could be converted to pedestrian oriented activities, the fences could be removed and the excess space could be redeveloped. The space between the building and the intersection of Christopher Columbus and Washington could hypothetically become a well activated pedestrian plaza. Continue reading